5 REASONS YOUR SMALL BUSINESS NEEDS A WEBSITE
Want your business to be successful in today’s market, but you don’t have a website?
You are losing out on huge opportunities on helping your business to grow, especially during the COVID-19 pandemic period (which nobody knows when it will disappear).
Today’s more digital savvy customers may not even find you or consider your products or services as an option when they are looking to buy. A good website design and ease of use can bring great benefits to your business, and it’s now more pertinent than ever to increase your visibility online.
Still not convinced? Well, here are five top reasons why your small business should have a website.
1. You’ll Gain Credibility
Your website allows your customers to see what your brand is all about. It’s your portfolio and your storefront at the same time. It gives you the opportunity to showcase your products and services, as well as your previous works and testimonials which may help in putting your brand one step ahead of your competitors. You can use it to influence public perception by creating your very own story and letting customers know why they should trust your brand instead of others.
2. Your Customers are Kept Informed
Your website gives you the ability to communicate easily and instantly with your customers. Future sales, new products and fresh promotions can be directly advertised, together along with your social media like Facebook, Instagram, YouTube or WeChat etc. Saving you at once, the need to send out expensive mailings or flyers for instance.
3. Your Website will Increase Awareness of Your Brand
Now, showing up in Google Search results and with the possibility to come out at the top of Google’s results can increase your chances of attracting more visitors and be more exposed to potential customers. And, more visitors lead to more potential sales. The more instructive your site is, the better the possibility of boosting your sales!
4. Your Website helps You Reach a Bigger Audience
Your website remains accessible 24/7/365, perhaps reaching tons of people a month. This way, you can target customers beyond your country, and attract customers worldwide as the web offers an international community. Your business will be visible around the world!
5. Your Website Improves Customer Service
Lastly as a business owner, it’s important
to know where your customers are. But, what if consumers know you but can’t
reach you? Having a website allows them to locate you and get commonly asked
questions answered about your brand. Don’t forget to add a Call-to-Action (CTA)
so that they can be directed to your business email or contact to ensure that
they can contact you instantly. This makes things so much faster and easier for
them!